New Articles

  1. August 2020 Monthly Newsletter

    Our Parts & Accessories eCommerce program with SimplePart continues to see rapid growth with exciting enhancements to come.
  2. October 2020 Monthly Newsletter

    September was another strong month for the Nissan Parts & Accessories Online program! Our Summer’s End Sales Event drove an additional $282k+ to our dealers and continued to grow the Nissan Parts & Accessories Online brand. This month's newsletter will cover recent improvements to product pages and show how coupons can increase sales from repeat customers.
  3. December 2021 Monthly Newsletter

    November was an absolutely incredible month, but we'll let the numbers speak for themselves: the Nissan Parts & Accessories program saw significant gains in sales (+71% MoM), orders (+25% MoM), and average dealer return on advertising spend (+45% MoM). Now that December is here, we anticipate strong sales continuing through the Holiday Haul and Free Shipping Day Events!
  4. November 2021 Monthly Newsletter

    The Nissan Parts & Accessories Online program saw its strongest October yet this past month, with year-over-year increases in sales (+20%), orders (+2%), and average return on advertising spend (+4%). As we look into the busier holiday shopping months, we predict similar growth buoyed by three separate Nissan-sponsored promotions over the next two months.
  5. October 2021 Monthly Newsletter

    With the start of the autumn season, the Nissan Parts and Accessories Online Program saw a 23% month-over-month increase in online sales (totaling over $1.1 million), indicating that sales will begin ramping up as we approach the cooler months.
  6. September 2021 Monthly Newsletter

    Traditionally, August brings in fewer e-commerce sales, and while our month-over-month sales were slightly down (-17% MoM), average dealer return on advertising spend saw an impressive 6% gain from $4.54 to $4.80.
  7. August 2021 Monthly Newsletter

    The Nissan Parts & Accessories Online program achieved one of its highest-sales months ever in July, with program sales totalling $1,152,565, a 26% growth over June’s sales. This is due largely to both a 24% increase in visitors and the program’s Independence Day promotion, which generated over $550,000 in sales for the program.
  8. July 2021 Monthly Newsletter

    The Nissan Parts & Accessories Program had a strong month in June, generating a total of $968,980 in sales. Most notably, average program dealer ROAS (return on ad spend) increased to $6.23/$1, a 30% month-over-month increase from May.
  9. June 2021 Monthly Newsletter

    The Nissan Parts & Accessories Online Program had a strong month in May. Bolstered by Memorial Day shopping, total program sales reached $1,094,534 for the month.
  10. May 2021 Monthly Newsletter

    The Nissan Parts & Accessories online program had a strong month in April, with sales totaling $1,216,723. This was bolstered by the National Car Care Month promotion, which offered customers 15% off select parts.