Updated Articles

  1. August 2020 Monthly Newsletter

    Our Parts & Accessories eCommerce program with SimplePart continues to see rapid growth with exciting enhancements to come.
  2. September 2020 Monthly Newsletter

    August eCommerce sales continued to showcase strong results spurred on by our SimplePart site, late August promotion, and consumer behavior. Our combined brands saw a 127% improvement over August 2019.
  3. November 2020 Monthly Newsletter

    October was an outstanding month for the Nissan Parts & Accessories Online program! Thanks to your support and the Fall Car Care Promotion, we hit $1 million in combined program sales for the first time in program history. To celebrate further, we set a new monthly sales record for Nissan.
  4. February 2021 Monthly Newsletter

    January was a promising month for the Nissan Parts & Accessories Online program. Total program sales topped $660,000 for the month, helped by January’s program-wide Vehicle Appreciation Event promotion.
  5. January 2021 Monthly Newsletter

    December showed some impressive results for the Nissan Parts & Accessories Online program. Holiday traffic increased paid search engine marketing (SEM) sales 70% compared to November, and total program sales reached over $1,800,000.
  6. March 2021 Monthly Newsletter

    The Nissan Parts & Accessories Online program had a strong month in February. The program sold a total of $921,877 last month, bolstered by two promotions that ran from the 8th through the 18th, and again from the 24th through the 28th.
  7. April 2021 Monthly Newsletter

    The month of March was great for the Nissan Parts & Accessories online program. The program generated sales totaling $1,056,101, helped in part by the Spring Into Savings promotion.
  8. May 2021 Monthly Newsletter

    The Nissan Parts & Accessories online program had a strong month in April, with sales totaling $1,216,723. This was bolstered by the National Car Care Month promotion, which offered customers 15% off select parts.
  9. June 2021 Monthly Newsletter

    The Nissan Parts & Accessories Online Program had a strong month in May. Bolstered by Memorial Day shopping, total program sales reached $1,094,534 for the month.
  10. July 2021 Monthly Newsletter

    The Nissan Parts & Accessories Program had a strong month in June, generating a total of $968,980 in sales. Most notably, average program dealer ROAS (return on ad spend) increased to $6.23/$1, a 30% month-over-month increase from May.