November was an absolutely incredible month, but we'll let the numbers speak for themselves: the Nissan Parts & Accessories program saw significant gains in sales (+71% MoM), orders (+25% MoM), and average dealer return on advertising spend (+45% MoM). Now that December is here, we anticipate strong sales continuing through the Holiday Haul and Free Shipping Day Events!
The Nissan Parts & Accessories Online program saw its strongest October yet this past month, with year-over-year increases in sales (+20%), orders (+2%), and average return on advertising spend (+4%). As we look into the busier holiday shopping months, we predict similar growth buoyed by three separate Nissan-sponsored promotions over the next two months.
With the start of the autumn season, the Nissan Parts and Accessories Online Program saw a 23% month-over-month increase in online sales (totaling over $1.1 million), indicating that sales will begin ramping up as we approach the cooler months.
Traditionally, August brings in fewer e-commerce sales, and while our month-over-month sales were slightly down (-17% MoM), average dealer return on advertising spend saw an impressive 6% gain from $4.54 to $4.80.
The Nissan Parts & Accessories Online program achieved one of its highest-sales months ever in July, with program sales totalling $1,152,565, a 26% growth over June’s sales. This is due largely to both a 24% increase in visitors and the program’s Independence Day promotion, which generated over $550,000 in sales for the program.
The Nissan Parts & Accessories Program had a strong month in June, generating a total of $968,980 in sales. Most notably, average program dealer ROAS (return on ad spend) increased to $6.23/$1, a 30% month-over-month increase from May.
The Nissan Parts & Accessories Online Program had a strong month in May. Bolstered by Memorial Day shopping, total program sales reached $1,094,534 for the month.
The Nissan Parts & Accessories online program had a strong month in April, with sales totaling $1,216,723. This was bolstered by the National Car Care Month promotion, which offered customers 15% off select parts.
The month of March was great for the Nissan Parts & Accessories online program. The program generated sales totaling $1,056,101, helped in part by the Spring Into Savings promotion.
The Nissan Parts & Accessories Online program had a strong month in February. The program sold a total of $921,877 last month, bolstered by two promotions that ran from the 8th through the 18th, and again from the 24th through the 28th.
January was a promising month for the Nissan Parts & Accessories Online program. Total program sales topped $660,000 for the month, helped by January’s program-wide Vehicle Appreciation Event promotion.
December showed some impressive results for the Nissan Parts & Accessories Online program. Holiday traffic increased paid search engine marketing (SEM) sales 70% compared to November, and total program sales reached over $1,800,000.